Seer & Wilde - Restructure.

I am always thinking about ways to improve how I run Seer & Wilde. How to make it more ethical, more sustainable and to offer you the highest quality product without it being completely unaffordable.

Since becoming pregnant, I’ve been thinking a lot about how I can make the label more sustainable for you and for my family. To be honest I also needed to figure out a way to keep growing the label in a more affordable way so I have decided to restructure Seer & Wilde.

Moving forward from Summer 19, Seer & Wilde will be stripped back.


The True Cost.

Fast fashion has trained us to wait for a “sale”. We value clothing less because it’s so accessible, and it’s so cheap. When you buy a $15 top, you don’t value it. After a couple of months you can just throw it away and replace it with the next best style.

How can we feel good about purchasing a $20 dress? The fast fashion companies make the most profit from that sale, so what do you think the factory workers make from that? the factory owners? the fabric merchants? The freight companies? If you have watched The True Cost movie...

30 lessons, in 30 years.

All of these lessons I have learnt on my own personal journey. Some I’ve learnt the hard way, but truly believe each one of these has enabled me to live a happier, healthier life. I hope these can help you too in some way.

Take risks. All the magic is waiting outside of your comfort zone.

Don’t let other people’s opinions affect your judgement of others.

Stop taking your life for granted (be thankful for the amazing life you have and realise just how lucky you really are).

Knowing and understanding the importance of nutrition and exercise.

Stop believing...


A part of me didn’t want to get this vulnerable, but I think it’s so important that we talk about it.

In a world full of smoke and mirrors I want to be real with my community. I want to show you we are all going through our own private struggles, fighting our own internal battles and maybe help someone who is living their darker days right now.

This is my story of anxiety – how I hit my rock bottom, and how I manage it daily.

I don’t really remember the first time I felt anxiety, like really felt...

We are allies, not enemies.

Ladies, we are allies, not enemies.

I think about this all the time. Every time I turn on the TV, or open a magazine there is a heading that resembles something like “Meghan Markle and Kate Middleton at war” and every actress is feuding with her female co-star blah blah blah.

The media create this stigma that women don’t work well together. It’s bullshit.

Since starting Seer & Wilde I have met so many incredible women. All strong, independent women, paving their way to success. Some women I have only met through Social media, but they have played a vital...