Journal

Seer & Wilde - Restructure.

I am always thinking about ways to improve how I run Seer & Wilde. How to make it more ethical, more sustainable and to offer you the highest quality product without it being completely unaffordable.

Since becoming pregnant, I’ve been thinking a lot about how I can make the label more sustainable for you and for my family. To be honest I also needed to figure out a way to keep growing the label in a more affordable way so I have decided to restructure Seer & Wilde.

Moving forward from Summer 19, Seer & Wilde will be stripped back.

Over...


Becoming a Mother - Letting go of control.

I think because I feel so out of control when I have anxiety, it’s made me want to control other aspects of my life like my work, my health, the type of food I eat etc.

I have always been a planner and always organised things well ahead of time. I’m definitely not a last minute kind of girl as unexpected things that pop up really throw me out.

So pregnancy would always be a really hard process for me. However, I spoke to girlfriends who are mothers and they all told me how hard it was because they all...


The True Cost.

Fast fashion has trained us to wait for a “sale”. We value clothing less because it’s so accessible, and it’s so cheap. When you buy a $15 top, you don’t value it. After a couple of months you can just throw it away and replace it with the next best style.

How can we feel good about purchasing a $20 dress? The fast fashion companies make the most profit from that sale, so what do you think the factory workers make from that? the factory owners? the fabric merchants? The freight companies? If you have watched The True Cost movie...


30 lessons, in 30 years.

All of these lessons I have learnt on my own personal journey. Some I’ve learnt the hard way, but truly believe each one of these has enabled me to live a happier, healthier life. I hope these can help you too in some way.

Take risks. All the magic is waiting outside of your comfort zone.

Don’t let other people’s opinions affect your judgement of others.

Stop taking your life for granted (be thankful for the amazing life you have and realise just how lucky you really are).

Knowing and understanding the importance of nutrition and exercise.

Stop believing...


Becoming a Mother.

It’s such a strange feeling knowing that by September this year, I’ll be a Mother.

I don’t know if you can ever be ready to have a child. Jordan and I have wanted kids ever since we met, with the exception of changing my mind a few times because I was so worried about the kind of world I would be bringing a child into. I still think about that all the time and to be honest the world scares me right now, and I already feel worried, but I guess we need to bring children into the world who...