20 Questions with Ashleigh Sweden {Founder & Designer of Seer & Wilde}

20 Questions with Ashleigh Sweden {Founder & Designer of Seer & Wilde}

What is your favourite book and why?

Light is the new Black. Some books just connect with your soul and this was that one for me. It gave me a new understanding of who I was and what I was capable of. This book is what helped push me to create Seer & Wilde. I feel like every Women should make the time to read this book. It changed my life.

Who inspires you?

My Mother. She has the kindest heart of anyone I know. She has had her own personal struggles but still offers nothing but love to everyone. She has always been my greatest supporter and my rock through the low times. I feel very lucky to have her.

I also feel inspired by all Women who have faced hardships and used that pain to grow and do good, especially my close girlfriends. We have all faced our own battles but their personal strength always inspires me.

What is something you do for self-care?

Yoga is what I do for self-care. However due to the cost I am not always able to do it. I need to get better at taking the time and saving money for the things that help heal me. I’d love to do a yoga retreat at some stage.

Mentally, what do you battle with most?

Anxiety is my biggest battle. I also think self-doubt is a big one too. I find myself always questioning who I am and what I bring into this world.

What are you most insecure about?

My thighs. I am so insecure about them that there are even times that I won’t swim if too many people are around. I have struggled all my life with feeling comfortable with who I am. I think I’ve wasted too much time worrying about it, and I already know later in life it will be one of my biggest regrets. {The image I attached to this post I wasn’t going to put up because I don’t like my thighs in it, however 2019 is the year of acceptance for me and to love my body as is}

What has been your biggest lesson?

I learnt that everyone’s reaction to something is a reflection of themselves. Not you.

The moment I learnt that life became easier.

What do you dream of?

I dream of harmony between human beings and mother earth. I dream of empathy, kindness and unity.

If you could go back, what would you tell your younger self?

You aren’t for everyone and that’s ok. Forge your own path and don’t follow others.

What brings you happiness?

My family and friends. Seer & Wilde. The ocean.

If you had a dinner party and could invite anyone, who would it be? And why?

My family and friends any day. They bring me the most joy and we have so much fun together.

However, if I had to choose strangers it would be Deepak Chopra & Rebecca Campbell -  I listen to these two all the time and have read their books. They have helped me grow and change my mindset so would love the opportunity to speak with them.

Close your eyes. Let your mind drift away to your happy place. Where is it and what are you doing?

The breeze is on my face, my feet are in warm sand and I’m standing in front of the ocean.

Hardest moment of your life so far?

This is tough. I feel like I have had a lot of low moments, but there is one specific moment that I carried for a long time. When I was young I had been out drinking and took a bunch of anxiety pills because I was having a full-blown panic attack. I then started panicking and was worried I had taken too many so I called my parents, then my brother came and found me and called the ambulance. I felt like that night changed everything. It hurt my family and it wounded me because a friend at the time told a lot of people that I tried to take my life, which wasn’t true. I never felt the need to defend myself so I never addressed it, but I carried it with me for a long time.

What is your favourite part of your body and why?

My hair. It’s funny actually, my whole life I ironed it straight. I even hated it for a long period of time.

Now I love it. It makes me different and every time I wear it out I feel connected to the wild.

If money and time weren’t an issue what would you do?

I’d travel. I’d like to say I have no regrets but I wish I had travelled more when I was younger. I crave it now. Travelling connects us and I feel the freest when I’m abroad.

What do you wish you knew more about?

I wish I knew more about everything {laughs} I research everything I’m passionate about which can work against me sometimes because I have strong views and I know not everyone can handle that. I wish I had learnt more about mental health and natural healing when I was younger. If I hadn’t started Seer & Wilde I would had studied to become a naturopath.

What is your favourite Summer drink?

Coconut water and herbal tea.

What was the last photo you took with your phone?

It was a photo of the model I am looking at using for our Autumn/Winter collection.

Do you think Women are too hard on each other? If so why?

100% - there are actually so many books on this and I really want to look more into this as it’s super interesting. At some point in time we became threatened by each other. I think media plays a huge roll in this as they are always pitting women against one another. We have sort of been trained our whole lives to compare and compete with one another. I also think in this social media world we are more insecure and self-conscious than ever so we have become more threatened by other women and to be honest in most cases rightly so as we have been so unkind to one another for so long. It really does baffle me… I definitely want to write a blog on it, like actually delve into the psychology of it. So watch this space.

Why are we so hard on ourselves?

There is just so much pressure to look a certain way, especially with social media. I couldn’t imagine growing up now, having the same social pressures as the younger generations. I think mental health, and body dysmorphia is only going to get worse because of it.

I also think we put so much pressure on our appearance that a lot of us forget about the importance of being a good person. I’m definitely not 100% happy with where I’m at physically right now, but the older I get the more emphasis I place on who I am as a person rather that what I look like. I also feel sad that we all want to look like each other, I mean so many girls get work done and they all start looking the same. Diversity and your uniqueness is what sets you a part so I hope there will be a mindset change.

Half the time these images we are constantly seeing are photo shopped and not even a real body so having to learn to differentiate between them and understand that it’s not reality.

Who is the Seer & Wilde customer to you?

She’s a feminist. A lover of all creatures. An environmentalist. A game changer.


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  • Loved reading this. Thank you for sharing!

    • Anna